The Throne back? That’s what fans think is about to happen, seeing that Jay-Z hopped on one of Kanye’s tracks for the first time in, like, forever.  Deets from inside the DONDA listening party below.
 
Kanye West is back, and folks and their short memories are back to loving him as if his 2020 shenanigans (and plenty before then) never happened.  Now, he’s being called a “marketing genius” for his DONDA roll out, even though the album itself has still yet to hit music platforms as of 2:45AM Friday morning.
Yet and still, the Atlanta listening party was packed out with industry faves and fans.  As for why he chose Atlanta, well, he was actually born there before growing up in Chicago, and we know that could be a salute to his mother whom the album is named after.
Rappers and actors – from Rick Ross to Chris Tucker to Lil Wayne – hit up the Theater inside Mercedes Benz Stadium to listen to DONDA for the first time Thursday evening.  ‘Ye donned a stocking cap mask and an all red Yeezy x Gap look and orange Yeezy sneakers while surprising everybody with a Jay-Z collabo, “Guess Who’s Going To Jail Tonight”.
Yes, Little Brother has reunited with Big Brother, so it seems.  And it’s not lost on us it only took a divorce announcement from Kanye & Kim for this to happen.
Anyways, the song had folks in their feelings and overjoyed.  Folks were tweeting left and right that this could signify The Throne 2 could happen, but we shall see.  What we do know is, Hov finished his verse for the track just a few hours before the listening party started. (Kanye also seemed to write some of the music super recently since he referenced the Bucks’ win on one song.)
Kanye West and Jay-Z #DONDA (Via @davesaitama)pic.twitter.com/8cTsS2zgdI
— Elite Media Group (@TheEliteMedia_) July 23, 2021
 
HOV did the verse today!!!! At 4pm
— Young Guru (@Young_Guru) July 23, 2021
Interesting.
 
Roddy Rich’s collabo and the collabo ft. Travis Scott & Baby Keem also had Twitter on 100:
 
Roddy Ricch on #DONDA @kanyewest pic.twitter.com/MPikGDa65t
— RICCHHHHHHHH (@overtimeroddy) July 23, 2021
 
 
TRAVIS SCOTT, BABY KEEM & KANYE WEST #DONDA pic.twitter.com/k0dS6aEpJ2
— .// (@9xx6xx) July 23, 2021
 
Kim Kardashian is at Kanye’s Donda event with their childrenpic.twitter.com/4dkM6fvY87
— XXL Magazine (@XXL) July 23, 2021
Kanye’s estranged wife Kim Kardashian – in an all red suit that matched Kanye’s – and their four children — daughters North, 8, and Chicago, 3, plus sons Saint, 5½, and Psalm, 2 — were also spotted in the crowd for the occasion, as well as sister Khloé Kardashian, of course. We haven’t heard if his new ting Irina was in the mix. That would be mad awkward if she was, since Kanye dropped to his knees during one song called “Love Unconditionally” where he said “I’m losing my family / I’m losing my family / I’m losing my family,” which seemed to be a not so subtle nod to his estranged wife and their kids.
 
“Genius marketing” or genuine emotion? Who knows…
Jermaine Dupri and daughter, Rick Ross, Chris Rock, ASAP Ferg, Lil Wayne, Jeezy, fans turned out for the event:

 

 
 

 

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A post shared by Jermaine Dupri (@jermainedupri)

 

 
 

 

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You can watch the entire listening party of the unfinished album below:
 

 
Are y’all feeling it?
I’m sorry but Kanye West sold out a 72k capacity stadium for a listening party to not release the album #DONDA pic.twitter.com/ikEb5A337U
— Roman (@RomanGreekGod) July 23, 2021
The album is scheduled to drop today, July 23rd, but we shall see.
 
 
Photo: Getty